FUJIFILM North America Corporation has recently introduced several innovative products: The Instax SHARE SP-2 smartphone photo printer; the lightweight X-T2, a durable mirrorless digital camera; and the EF-X500 flash, designed for use with FUJIFILM’S X-series cameras.
Instax SHARE SP-2 Printer
The SP-2 offers several creative filter and template options. The “Custom” filter allows you to adjust the brightness, contrast and saturation of photos to your liking. A “Collage” template enables you to combine two to four images into one photo, while the “Split” template allows you to put one picture on two prints.
“Instax gives users a unique image that captures a special moment in time,” says Marci Lane, director of marketing at FUJIFILM. “It’s a product that the consumer can use at a party or any social event to capture fun times and instantly share with their friends. Each picture is an original, and there is no other copy like it. And as people take more pictures than ever, Instax prints are an amazing way to capture the moment and share it right away.”
The SP-2 is equipped with a battery that’s rechargeable via a micro USB port, and it supports JPEG and PNG image files. This printer is compatible with Android phones with version 2.3.3 or later and Google Play, and with iPhones installed with iOS version 7.1 or later. The Instax SHARE SP-2 is available for $199.95, and Instax Mini Instant film is sold separately in a double pack with 20 exposures for $19.95.
X-T2 Mirrorless Camera
Igarashi points out that image quality depends on both the camera and lens. “We have introduced 21 lenses for the Xmount cameras in less than five years.” The X-T2 is splash resistant, with weather proofing at 63 points to ensure resistance to dust and moisture. It’s constructed of magnesium alloy, making it lightweight and durable. The X-T2 has the ability to operate in temperatures as low as 14°, making it a rugged camera for outdoor use.
Igarashi describes improvements in the X-T2’s auto-focusing and video capabilities, such as its auto-focus (AF) system, thanks to its new sensor and high-speed X Processor Pro combination. “The data read speed has doubled compared to previous generation models to achieve AF performance of higher speed and precision,” he says. “The overall single AF points have been increased to 325, and the number of Zone focusing points to 91.” (Expanded from 49 in previous models.) It’s also the first camera in the X-series that supports 4K video, he explains. “The X-T2 supports high video bit rate recording of 100Mbps for both 4K and full HD video, enabling high-resolution footage with minimal compression artifacts.”
Why choose a mirrorless camera over a traditional DSLR? “You are able to get comparable
The FUJIFILM X-T2 camera body alone sells for $1,599.95, and a kit that includes the XF 18-55mm lens is available for $1,899.95.
This flash is designed for use with FUJIFILM’S X-series digital cameras. “The high-end multi-function EF-X500 is a hotshoe mount flash with a maximum guide number of approximately 50,” Igarashi comments, “and includes support for the FP mode (high-speed flash sync), so that the flash can be fired at any shutter speed.” This feature is very helpful when a fast shutter speed is necessary to use a maximum aperture setting for shallow depth of field, such as with portraiture.
You can zoom the illumination angle for focal lengths of 24mm-105mm, and cover an illumination angle of approximately 20mm when using an included wide panel. The flash head can be tilted up by 90°, down by 10°, to the left by 135°, and to the right by 180° when you want to bounce light.
The EF-X500 also supports multi-flash lighting. “Users can set up multiple flashes to freely control light on a subject and background for creative results,” Igarashi says. Through-the-lens (TTL) lighting control is available with single flash and multiflash setups.
The FUJIFILM EF-X500 Flash is $449.99.
For more information on these and other FUJIFILM products, visit www.fujifilmusa.com/northamerica.