Nikon’s new COOLPIX models range from budget friendly to rugged and durable, to an entire stable of long zoom options. The COOLPIX AW130 is of the rugged kind: waterproof to 98 ft, shockproof (6.6 ft), freezeproof and ready for adventure. It sports built-in Wi-Fi, a 16 MP sensor, 5x zoom and full HD video. In addition, the built-in GPS, POI, Map and E-compass functions will keep you on track, literally. Action controls for seamless adjustments, a 3-inch OLED display and updated ergonomics are also features of the AW130. The COOLPIX P610 is one of the long zoom options, with 60x optical zoom Nikkor glass lens and 120x Dynamic Fine Zoom. The P610 boasts a 16 MP CMOS sensor, built-in EVF and 3-inch Variangle LCD display. All nine of these new Nikon COOLPIX cameras have built-in Wi-Fi and NFC for easy sharing. Further information at www.NikonUsa.com.