At the recent Consumer Electronics Show, FUJIFILM North America Corporation introduced its newest addition to its premium, high quality X-Series digital camera line-up: the FUJIFILM X-Pro1 interchangeable lens digital camera system. Features include a brand new, custom developed 16MP APS-C X-Trans CMOS sensorTM, incorporating a newly developed filter array and Fujifilm’s proprietary EXR Processor technology, as well as a New 2nd Generation Hybrid Multi Viewfinder and three prime interchangeable FUJINON lenses. The X-Trans CMOSTM sensor is capable of delivering resolution that is superior to other APS-C sensors and equal to even some full frame sensors. Three compact XF FUJINON fast aperture prime lenses will be available: The “XF18mmF2 R” (27mm equivalent) f/2.0, “XF 35mmF1.4 R” (53mm equivalent) f/1.4, and “XF60mmF2.4 R Macro” (90mm equivalent) F/2.4. All are bright and compact and designed to deliver sharp, clear images of uncompromising quality. For more information on these and other features of the X-Pro1, visit www.fujifilmusa.com.